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nutrikit
A daughter observes the magical connection between her mother's self-care and a blooming flower, inspiring her to take her own vitamins as nurturing herself helps her bloom alongside her plant!
2025
about
In the summer of 2025, I had the opportunity to direct and develop a 30-second advertisement with Seogene Lee for a Korean vitamin company's brand story. The roots of that idea come from my experience growing up, watching my mother take care of herself, and teaching me to do the same.
my roles
Director, Production/Pipeline Manager, Character Artist, Rigging, Camera Layout, Previs, Animation, Lighting TD, Motion Graphics Artist, and Editor.
camera layout & previsualization
ripomatic
previs
concept art
below are the character sheets I developed for the mother and daughter!
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